{"id":7363,"date":"2021-11-23T12:56:27","date_gmt":"2021-11-23T11:56:27","guid":{"rendered":"https:\/\/www.jimprimeenfrance.fr\/blog\/?p=7363"},"modified":"2021-11-23T12:56:27","modified_gmt":"2021-11-23T11:56:27","slug":"comment-creer-des-supports-de-communication-attractifs","status":"publish","type":"post","link":"https:\/\/www.jimprimeenfrance.fr\/blog\/comment-creer-des-supports-de-communication-attractifs\/","title":{"rendered":"Comment cr\u00e9er des supports de communication attractifs ?"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif;\"><span style=\"font-weight: 400;\">De nos jours, il est plus courant de <\/span><b>communiquer<\/b><span style=\"font-weight: 400;\"> sur les r\u00e9seaux sociaux, ou via un site web. N\u00e9anmoins, si vous souhaitez accro\u00eetre votre nombre de clients potentiels, il est conseill\u00e9 d\u2019associer <\/span><b>supports de communication digitaux<\/b><span style=\"font-weight: 400;\"> et <\/span><a href=\"https:\/\/www.jimprimeenfrance.fr\/blog\/les-differents-supports-de-communication-print-et-leurs-enjeux\/#:~:text=Il%20existe%20diff%C3%A9rents%20supports%20de%20communication%20print%20%3A,est%20la%20cl%C3%A9%20pour%20une%20communication%20r%C3%A9ussie%20%21\"><b>supports de communication print<\/b><\/a><span style=\"font-weight: 400;\">, tels que les flyers, d\u00e9pliants, cartes de visite, etc.<\/span><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif;\"><span style=\"font-weight: 400;\">Les <\/span><b>supports print<\/b><span style=\"font-weight: 400;\"> sont incontournables pour promouvoir votre marque, vos produits ou un \u00e9v\u00e9nement. Lorsqu\u2019ils sont bien pens\u00e9s et con\u00e7us, les r\u00e9sultats sont excellents. C\u2019est pourquoi il est important d\u2019accorder du temps \u00e0 leur cr\u00e9ation. Nous avons donc rassembl\u00e9, pour vous, nos meilleurs conseils pour <\/span><b>cr\u00e9er des supports de communication attractifs<\/b><span style=\"font-weight: 400;\">.<\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<h2 style=\"text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif; color: #2d55a6;\"><b>D\u00e9terminez vos objectifs et la cible<\/b><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif;\"><span style=\"font-weight: 400;\">La premi\u00e8re chose \u00e0 faire avant de d\u00e9buter la cr\u00e9ation de vos<\/span><b> supports print<\/b><span style=\"font-weight: 400;\">, est de r\u00e9fl\u00e9chir \u00e0 vos objectifs et d\u00e9terminer votre cible. Demandez-vous pourquoi vous cr\u00e9ez ces <\/span><b>supports<\/b><span style=\"font-weight: 400;\">. Est-ce pour <\/span><b>faire conna\u00eetre<\/b><span style=\"font-weight: 400;\"> un nouveau produit ? Pour <\/span><b>augmenter le trafic<\/b><span style=\"font-weight: 400;\"> de votre point de vente ? Ou bien pour <\/span><b>faire conna\u00eetre<\/b><span style=\"font-weight: 400;\"> un \u00e9v\u00e9nement ?\u00a0<\/span><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif;\"><span style=\"font-weight: 400;\">Ensuite, il vous faudra d\u00e9terminer votre cible et l\u2019\u00e9tudier. Pour cela, vous pouvez utiliser le persona qui permet <\/span><span style=\"font-weight: 400;\">d\u00e9finir le profil type de vos clients.<\/span><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif;\"><span style=\"font-weight: 400;\">Les caract\u00e9ristiques devant appara\u00eetre sur votre <\/span><b>persona<\/b><span style=\"font-weight: 400;\"> (ou fiche-type) sont les suivants :<\/span><\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">Son pr\u00e9nom<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">Son \u00e2ge<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">Sa cat\u00e9gorie socio-professionnelle<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">Son m\u00e9tier<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">Sa situation familiale<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">Son lieu de vie<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">Ses hobbies<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">Ses motivations<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">Ses freins<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">Son attitude<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif;\"><span style=\"font-weight: 400;\">L\u2019objectif du <\/span><b>persona<\/b><span style=\"font-weight: 400;\"> est de mieux cerner et comprendre sa <\/span><b>cible<\/b><span style=\"font-weight: 400;\"> afin de cr\u00e9er un support de communication le plus adapt\u00e9 possible.<\/span><\/span><\/p>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-7290 aligncenter\" src=\"https:\/\/www.jimprimeenfrance.fr\/blog\/wp-content\/uploads\/2021\/10\/persona-300x169.jpg\" alt=\"Persona, cible marketing\" width=\"403\" height=\"236\" \/><\/p>\n<h2 style=\"text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif; color: #2d55a6;\"><b>Votre message doit \u00eatre simple et convaincant<\/b><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">Le message que vous allez passer doit \u00eatre simple et convaincant, car vous ne disposez que de peu de temps pour capter l\u2019attention du lecteur. Il doit donc pouvoir comprendre en peu de temps le message que vous souhaitez v\u00e9hiculer et le garder en m\u00e9moire.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif;\"><span style=\"font-weight: 400;\">Pour rendre votre message attractif, utilisez une accroche percutante. Vous pouvez donc utiliser des mots tels que GRATUIT, PROMO, OFFRE EXCEPTIONNELLE, etc. Vous pouvez \u00e9galement inciter le client \u00e0 passer \u00e0 l\u2019action en proposant une offre sur votre <\/span><b>support imprim\u00e9<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/span><\/p>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-7365 aligncenter\" src=\"https:\/\/www.jimprimeenfrance.fr\/blog\/wp-content\/uploads\/2021\/11\/message-convaincant-300x200.jpg\" alt=\"Message simple et convaincant\" width=\"389\" height=\"251\" \/><\/p>\n<h2 style=\"text-align: justify;\"><span style=\"color: #2d55a6;\"><span style=\"font-family: arial, helvetica, sans-serif;\"><b>Cr\u00e9ez des visuels tape \u00e0 <\/b><strong>l\u2019<\/strong><\/span><strong><span style=\"font-family: arial, helvetica, sans-serif;\">\u0153il<\/span><\/strong><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif;\"><span style=\"font-weight: 400;\">Le design a \u00e9galement son importance dans la prise de d\u00e9cision du lecteur. Les \u00e9l\u00e9ments visuels de vos <\/span><b>supports de communication<\/b><span style=\"font-weight: 400;\"> doivent donc attirer l&rsquo;\u0153il de vos lecteurs. Utilisez donc de belles images\u00a0 illustrant vos produits et services et qui valorisent votre message. L\u2019objectif ici est de s\u00e9duire le public. Jouez \u00e9galement avec les couleurs et typographies N\u2019oubliez cependant pas de respecter les \u00e9l\u00e9ments de votre<\/span> <a href=\"https:\/\/www.jimprimeenfrance.fr\/blog\/tout-savoir-sur-lidentite-visuelle-definition-et-conseils\/\"><b>charte graphique<\/b><\/a><span style=\"font-weight: 400;\">, afin de rendre votre entreprise reconnaissable sur l\u2019ensemble de vos <\/span><b>supports imprim\u00e9s<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif;\"><span style=\"font-weight: 400;\">Pour finir, n\u2019oubliez pas d\u2019indiquer vos coordonn\u00e9es sur votre<\/span><b> support print<\/b><span style=\"font-weight: 400;\">. Ajoutez donc votre site web, vos r\u00e9seaux sociaux, ainsi que votre adresse si vous disposez d\u2019un point de vente physique.\u00a0<\/span><\/span><\/p>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-7366 aligncenter\" src=\"https:\/\/www.jimprimeenfrance.fr\/blog\/wp-content\/uploads\/2021\/11\/visuels-300x200.jpg\" alt=\"cr\u00e9ation de visuels\" width=\"360\" height=\"267\" \/><\/p>\n<h2 style=\"text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif; color: #2d55a6;\"><b>Relisez-vous<\/b><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif;\"><span style=\"font-weight: 400;\">Un <\/span><b>support marketing<\/b><span style=\"font-weight: 400;\"> contenant des fautes d\u2019orthographe d\u00e9cr\u00e9dibiliserait forc\u00e9ment votre message. Afin d\u2019\u00e9viter cela, pensez \u00e0 bien vous relire.\u00a0<\/span><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif;\"><span style=\"font-weight: 400;\">Pour finir, nous vous rappelons <\/span><span style=\"font-weight: 400;\">que tous les <\/span><b>supports print<\/b><span style=\"font-weight: 400;\"> distribu\u00e9s sur la voie publique doivent faire appara\u00eetre le nom de l\u2019imprimeur.<\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>De nos jours, il est plus courant de communiquer sur les r\u00e9seaux sociaux, ou via un site web. N\u00e9anmoins, si vous souhaitez accro\u00eetre votre nombre de clients potentiels, il est conseill\u00e9 d\u2019associer supports de communication digitaux et supports de communication print, tels que les flyers, d\u00e9pliants, cartes de visite, etc. Les supports print sont incontournables [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7364,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_editorskit_title_hidden":false,"_editorskit_reading_time":0,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","footnotes":""},"categories":[591,54],"tags":[],"class_list":["post-7363","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-graphisme","category-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>Comment cr\u00e9er des supports de communication attractifs ?<\/title>\r\n<meta name=\"description\" content=\"Il est conseill\u00e9 d\u2019associer supports de communication digitaux et supports de communication print. 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