{"id":7313,"date":"2021-10-19T10:37:27","date_gmt":"2021-10-19T08:37:27","guid":{"rendered":"https:\/\/www.jimprimeenfrance.fr\/blog\/?p=7313"},"modified":"2023-01-31T14:09:15","modified_gmt":"2023-01-31T13:09:15","slug":"5-conseils-pour-communiquer-de-facon-eco-responsable","status":"publish","type":"post","link":"https:\/\/www.jimprimeenfrance.fr\/blog\/5-conseils-pour-communiquer-de-facon-eco-responsable\/","title":{"rendered":"Communiquer de fa\u00e7on \u00e9co-responsable : nos conseils"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif;\"><span style=\"font-weight: 400;\">Actuellement, l\u2019enjeu environnemental est, plus que jamais, au c\u0153ur de toutes les pr\u00e9occupations. De plus en plus de personnes pensent qu\u2019il est urgent de changer les mentalit\u00e9s et d\u2019adopter un comportement plus soucieux de notre avenir. Face \u00e0 cette urgence, il est primordial pour les entrepreneurs d\u2019adopter et de valoriser les d\u00e9marches <\/span><span style=\"color: #009be8;\"><b>\u00e9co-responsables<\/b><\/span><span style=\"font-weight: 400;\"> au sein de leur entreprise. Il est donc essentiel d\u2019employer une <\/span><span style=\"color: #009be8;\"><b>\u00e9co-communication<\/b><\/span> (communiquer de fa\u00e7on \u00e9co-responsable)<span style=\"font-weight: 400;\">.<\/span><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif;\"><span style=\"font-weight: 400;\">L\u2019<\/span><span style=\"color: #009be8;\"><b>\u00e9co-communication<\/b><\/span><span style=\"font-weight: 400;\">, oui, mais comment ?&nbsp;<\/span><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif;\"><span style=\"font-weight: 400;\">Nous avons r\u00e9uni pour vous les 5 cl\u00e9s que vous devez poss\u00e9der pour une <\/span><span style=\"color: #009be8;\"><b>communication \u00e9co-responsable<\/b><\/span><span style=\"font-weight: 400;\"> r\u00e9ussie.<\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-family: arial, helvetica, sans-serif; color: #2d55a6;\">1- Utilisez des supports de communication plus responsables&nbsp;<\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif;\"><span style=\"font-weight: 400;\">Communiquer, c\u2019est bien, mais communiquer \u00e0 partir de supports <\/span><b><span style=\"color: #009be8;\">\u00e9co-responsables<\/span>,<\/b><span style=\"font-weight: 400;\"> c\u2019est mieux !<\/span><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">Pour cela, nous vous sugg\u00e9rons de :<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-family: arial, helvetica, sans-serif;\"><span style=\"font-weight: 400;\">Choisir des <\/span><span style=\"color: #009be8;\"><b>papiers recycl\u00e9s<\/b><\/span><span style=\"font-weight: 400;\"> et respectueux de l\u2019<\/span><span style=\"color: #009be8;\"><b>environnement<\/b><\/span><span style=\"font-weight: 400;\">, provenant de for\u00eats durables. En ce sens, la certification PEFC est un plus, car signifie que vous participez \u00e0 la gestion durable des for\u00eats ;&nbsp;<\/span><\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\">\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">Adapter l\u2019\u00e9paisseur et le grammage de vos supports papier ;<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\">\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">Privil\u00e9gier les impressions recto-verso, afin de diminuer le nombre de pages \u00e0 imprimer ;<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\">\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">Limiter la taille de vos textes, interlignes et marges, afin de r\u00e9duire la quantit\u00e9 d\u2019encre utilis\u00e9e ;<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\">\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">\u00c9viter les finitions, telles que la dorure, le pelliculage ou les vernis, car elles rendent le recyclage de vos supports de communications plus complexe.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\">\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">Par ailleurs, depuis le 1er janvier 2015 et pour inciter au tri s\u00e9lectif, il est obligatoire d\u2019apposer le logo TRIMAN sur tous vos supports de communication papier. Vous pouvez trouver sa version actualis\u00e9e directement en ligne.&nbsp;<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif;\"><span style=\"font-weight: 400;\">Concernant votre communication digitale, nous vous recommandons de r\u00e9duire la taille de vos fichiers (images, documents et vid\u00e9os) ins\u00e9r\u00e9s sur votre site web. Ce sont en effet des \u00e9l\u00e9ments tr\u00e8s \u00e9nergivores, qui ont un fort impact <\/span><span style=\"color: #009be8;\"><b>environnemental<\/b><\/span><span style=\"font-weight: 400;\"> (stockage sur serveurs informatiques, qui n\u00e9cessitent un refroidissement permanent).<\/span><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif;\"><span style=\"font-weight: 400;\">Afin de vous permettre de communiquer de mani\u00e8re <\/span><span style=\"color: #009be8;\"><b>\u00e9co-responsable<\/b><\/span><span style=\"font-weight: 400;\">, nous vous proposons chez PrintBasPrix&#x2122;, entre autres, des <\/span><\/span><a href=\"https:\/\/www.jimprimeenfrance.fr\/impression-flyer-recycle\"><span style=\"font-weight: 400;\">flyers <\/span><b>\u00e9cologiques<\/b><\/a><span style=\"font-family: arial, helvetica, sans-serif;\"><span style=\"font-weight: 400;\">, imprim\u00e9s sur un <\/span><span style=\"color: #009be8;\"><b>papier enti\u00e8rement recycl\u00e9<\/b><\/span><span style=\"font-weight: 400;\">.&nbsp;<\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-7315 aligncenter\" src=\"https:\/\/www.jimprimeenfrance.fr\/blog\/wp-content\/uploads\/2021\/10\/impression-flyer-eco-recycle-300x181.jpg\" alt=\"Flyer \u00e9cologique recycl\u00e9\" width=\"437\" height=\"267\"><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-family: arial, helvetica, sans-serif; color: #2d55a6;\">2- Optez pour un imprimeur \u00e9co-responsable<\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif;\"><span style=\"font-weight: 400;\">Le choix de l\u2019imprimeur est important dans votre processus d<\/span><b>\u2019<span style=\"color: #009be8;\">\u00e9co-communication<\/span><\/b><span style=\"font-weight: 400;\"> ! Pr\u00e9f\u00e9rez un imprimeur dont la production est locale, labellis\u00e9 Imprim\u2019Vert. C\u2019est la garantie d\u2019un engagement respectueux de la plan\u00e8te, avec une \u00e9limination conforme des d\u00e9chets, le non-usage de produits toxiques et un suivi de la consommation en \u00e9nergie de l\u2019entreprise.<\/span><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif;\"><span style=\"font-weight: 400;\">Soucieux de l\u2019<\/span><span style=\"color: #009be8;\"><b>environnement<\/b><\/span><span style=\"font-weight: 400;\">, nous avons <\/span><span style=\"font-weight: 400;\">fait le choix, chez PrintBasPrix&#x2122;, de respecter les normes environnementales en limitant la consommation de papier et des consommables, en recyclant tous nos d\u00e9chets et en utilisant de l\u2019\u00e9lectricit\u00e9 verte. De plus, la proximit\u00e9 fait \u00e9galement partie de nos valeurs fondamentales. Nous cr\u00e9ons et fabriquons vos supports de communication chez nous, \u00e0 Toulouse, sans faire appel au moindre interm\u00e9diaire. <\/span><span style=\"font-weight: 400;\">Par ailleurs, notre imprimerie est certifi\u00e9e PEFC, ISO 9001, ISO 14001 et Imprim\u2019Vert.<\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #2d55a6; font-family: arial, helvetica, sans-serif;\">3- Adoptez un discours transparent<\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">Afin d\u2019instaurer un climat de confiance avec vos clients, il est important de publier chaque ann\u00e9e un rapport RSE (Responsabilit\u00e9 Soci\u00e9tale des Entreprises). Il vous permettra d\u2019appuyer votre message environnemental, d\u2019attester de la v\u00e9racit\u00e9 de vos donn\u00e9es et ainsi, d\u2019augmenter votre cr\u00e9dibilit\u00e9.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #2d55a6; font-family: arial, helvetica, sans-serif;\">4- \u00c9vitez le greenwashing<\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif;\"><span style=\"font-weight: 400;\">Le greenwashing (ou \u00e9coblanchiment) consiste pour une entreprise \u00e0 se donner une image \u201cverte\u201d \/ \u201c<\/span><span style=\"color: #009be8;\"><b>\u00e9co-responsable<\/b><\/span><span style=\"font-weight: 400;\">\u201d, alors qu\u2019elle n\u2019agit en r\u00e9alit\u00e9 que tr\u00e8s peu pour l\u2019<\/span><span style=\"color: #009be8;\"><b>environnement<\/b><\/span><span style=\"font-weight: 400;\">. Une entreprise qui pratique le greenwashing consacre un budget plus important pour le marketing que pour mettre en place des actions \u00e0 vis\u00e9e <\/span><span style=\"color: #009be8;\"><b>\u00e9cologique<\/b><\/span><span style=\"font-weight: 400;\">.<\/span><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">Cette pratique est tr\u00e8s mal vue par les clients. Il est donc important que vous vous assuriez de mener des actions concr\u00e8tes avant de communiquer sur le d\u00e9veloppement durable. Cela vous permettra d\u2019avoir des r\u00e9sultats factuels \u00e0 partager avec votre communaut\u00e9.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #2d55a6; font-family: arial, helvetica, sans-serif;\">5- Impliquez vos employ\u00e9s<\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">Pour aller plus loin, vous pouvez \u00e9galement transformer vos salari\u00e9s en fervents d\u00e9fenseurs de la cause environnementale :<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">Mettez en place une r\u00e9duction interne sur les abonnements des transports en commun ou une prime v\u00e9lo ;<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\">\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">Offrez des bouteilles r\u00e9utilisables ou encore tote bags (sacs en toile souple) pour limiter les d\u00e9chets plastiques ;<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\">\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">\u00c9teignez l\u2019int\u00e9gralit\u00e9 du mat\u00e9riel informatique chaque soir ;<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\">\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">Mettez en place un syst\u00e8me de tri et de recyclage des d\u00e9chets, et veillez \u00e0 ce qu\u2019il soit respect\u00e9.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\">\n<p style=\"text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif;\"><span style=\"font-weight: 400;\">Vous avez d\u00e9sormais toutes les cl\u00e9s pour adopter une <\/span><span style=\"color: #009be8;\"><b>\u00e9co-communication<\/b><\/span><span style=\"font-weight: 400;\">. Instaurer une <\/span><span style=\"color: #009be8;\"><b>communication<\/b> <b>\u00e9co-responsable<\/b><\/span><span style=\"font-weight: 400;\"> ne pourra que valoriser l\u2019image de votre entreprise et participer \u00e0 votre notori\u00e9t\u00e9. Maintenant, c\u2019est \u00e0 vous de jouer !<\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Actuellement, l\u2019enjeu environnemental est, plus que jamais, au c\u0153ur de toutes les pr\u00e9occupations. De plus en plus de personnes pensent qu\u2019il est urgent de changer les mentalit\u00e9s et d\u2019adopter un comportement plus soucieux de notre avenir. Face \u00e0 cette urgence, il est primordial pour les entrepreneurs d\u2019adopter et de valoriser les d\u00e9marches \u00e9co-responsables au sein [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7316,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_editorskit_title_hidden":false,"_editorskit_reading_time":3,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","footnotes":""},"categories":[54],"tags":[],"class_list":["post-7313","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>Communiquer de fa\u00e7on \u00e9co-responsable : nos conseils<\/title>\r\n<meta name=\"description\" content=\"Communiquer de fa\u00e7on \u00e9co-responsable, c&#039;est possible ! 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