{"id":7299,"date":"2021-10-12T15:35:17","date_gmt":"2021-10-12T13:35:17","guid":{"rendered":"https:\/\/www.jimprimeenfrance.fr\/blog\/?p=7299"},"modified":"2021-10-26T09:03:38","modified_gmt":"2021-10-26T07:03:38","slug":"les-differents-supports-de-communication-print-et-leurs-enjeux","status":"publish","type":"post","link":"https:\/\/www.jimprimeenfrance.fr\/blog\/les-differents-supports-de-communication-print-et-leurs-enjeux\/","title":{"rendered":"Les supports de communication print et leurs enjeux"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif;\"><span style=\"font-weight: 400;\">Avec l\u2019essor du digital, beaucoup d&rsquo;entreprises ont tendance \u00e0 d\u00e9laisser les <\/span><span style=\"color: #009be8;\"><b>supports de communication print<\/b><\/span><span style=\"font-weight: 400;\"> et \u00e0 douter de leur efficacit\u00e9.\u00a0<\/span><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif;\"><span style=\"font-weight: 400;\">Cependant, les <\/span><span style=\"color: #009be8;\"><b>supports imprim\u00e9s<\/b><\/span><span style=\"font-weight: 400;\"> repr\u00e9sentent un v\u00e9ritable enjeu pour les professionnels, car ils peuvent permettre de se <\/span><span style=\"color: #009be8;\"><b>d\u00e9marquer de la concurrence<\/b><\/span><span style=\"font-weight: 400;\"> et de cr\u00e9er un lien de \u201cproximit\u00e9\u201d avec clients et prospects.<\/span><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif;\"><span style=\"font-weight: 400;\">Il existe diff\u00e9rents <\/span><span style=\"color: #009be8;\"><b>supports de communication print<\/b><\/span><span style=\"font-weight: 400;\"> : les flyers, les brochures, les d\u00e9pliants, les affiches, les cartes de visite, les kakemonos, etc\u2026<\/span><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif;\"><span style=\"font-weight: 400;\">Allier une strat\u00e9gie de communication digitale \u00e0 une strat\u00e9gie de <\/span><span style=\"color: #009be8;\"><b>communication print <\/b><\/span><span style=\"font-weight: 400;\">est la cl\u00e9 pour une communication r\u00e9ussie ! Mais, quel support est le plus adapt\u00e9 \u00e0 votre strat\u00e9gie de communication ?<\/span><\/span><\/p>\n<p style=\"text-align: justify;\">\u00a0<\/p>\n<h2><span style=\"color: #2d55a6;\"><strong><span style=\"font-size: 18pt; font-family: arial, helvetica, sans-serif;\">1- Le flyer<\/span><\/strong><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif;\"><span style=\"font-weight: 400;\">Le <\/span><span style=\"color: #009be8;\"><b>flyer<\/b><\/span><span style=\"font-weight: 400;\">, qui est un prospectus de petite taille et petit grammage, pr\u00e9sente de nombreux atouts :<\/span><\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400; text-align: justify;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">Il vous permet de partager facilement une information, une actualit\u00e9, un message au plus grand nombre.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400; text-align: justify;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">Son prix : le prix est souvent d\u00e9gressif, il est donc possible d\u2019imprimer une grande quantit\u00e9 de flyers \u00e0 bas prix.<\/span><\/li>\n<li style=\"font-weight: 400; text-align: justify;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">Sa distribution : Il se distribue facilement dans les bo\u00eetes aux lettres, de main \u00e0 main dans les rues, dans les magasins partenaires, ou bien en livre service dans votre point de vente.\u00a0<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><strong><span style=\"color: #2d55a6; font-family: arial, helvetica, sans-serif;\">Nos conseils : <\/span><\/strong><span style=\"font-family: arial, helvetica, sans-serif;\"><span style=\"font-weight: 400;\">L\u2019importance de l\u2019impact publicitaire de votre <\/span><span style=\"color: #009be8;\"><b>flyer<\/b><\/span><span style=\"font-weight: 400;\"> d\u00e9pend \u00e0 50% du lieu et du public \u00e0 qui vous le distribuez. Les 50% restants d\u00e9pendent de :<\/span><\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-family: arial, helvetica, sans-serif;\"><span style=\"font-weight: 400;\">La forme du <\/span><span style=\"color: #009be8;\"><b>flyer<\/b><\/span><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">Le graphisme et l\u2019image<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">La qualit\u00e9 du papier et de l&rsquo;impression<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">Le slogan<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif;\"><span style=\"font-weight: 400;\">Il est donc essentiel que vous soigniez l\u2019apparence de votre <\/span><b><span style=\"color: #009be8;\">flyer<\/span><\/b><span style=\"font-weight: 400;\"> et que vous choisissiez attentivement les \u00e9l\u00e9ments graphiques et informations qui le composeront, afin de capter l\u2019attention.<\/span><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">Afin d\u2019inciter le destinataire \u00e0 se rendre dans votre point de vente ou sur votre site web, vous pouvez offrir un cadeau ou bien une promotion.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-7302 aligncenter\" src=\"https:\/\/www.jimprimeenfrance.fr\/blog\/wp-content\/uploads\/2021\/10\/flyers-300x300.jpg\" alt=\"Flyer\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.jimprimeenfrance.fr\/blog\/wp-content\/uploads\/2021\/10\/flyers-300x300.jpg 300w, https:\/\/www.jimprimeenfrance.fr\/blog\/wp-content\/uploads\/2021\/10\/flyers-150x150.jpg 150w, https:\/\/www.jimprimeenfrance.fr\/blog\/wp-content\/uploads\/2021\/10\/flyers-768x768.jpg 768w, https:\/\/www.jimprimeenfrance.fr\/blog\/wp-content\/uploads\/2021\/10\/flyers-400x400.jpg 400w, https:\/\/www.jimprimeenfrance.fr\/blog\/wp-content\/uploads\/2021\/10\/flyers.jpg 800w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #2d55a6;\"><strong><span style=\"font-family: arial, helvetica, sans-serif; font-size: 18pt;\">2- La brochure<\/span><\/strong><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif;\"><span style=\"font-weight: 400;\">La <\/span><span style=\"color: #009be8;\"><b>brochure<\/b><\/span><span style=\"font-weight: 400;\"> est le support id\u00e9al pour pr\u00e9senter l\u2019ensemble de vos produits et services. Elle vous permettra d\u2019appuyer vos paroles lors de vos rendez-vous avec des clients ou prospects et vous permettra de cr\u00e9dibiliser votre travail.<\/span><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif;\"><span style=\"font-weight: 400;\">La r\u00e9alisation d\u2019une <\/span><span style=\"color: #009be8;\"><b>brochure<\/b><\/span><span style=\"font-weight: 400;\"> repr\u00e9sente un certain co\u00fbt mais elle vous sera utile \u00e0 de nombreuses occasions.<\/span><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif;\"><span style=\"color: #2d55a6;\"><strong>Nos conseils :<\/strong><\/span><span style=\"font-weight: 400;\"> Votre <\/span><span style=\"color: #009be8;\"><b>brochure<\/b><\/span><span style=\"font-weight: 400;\"> doit \u00eatre simple \u00e0 comprendre et facilement maniable. Les quatre points essentiels \u00e0 ne pas oublier sont :<\/span><\/span><\/p>\n<ul>\n<li style=\"font-weight: 400; text-align: justify;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">Le logo sur la couverture<\/span><\/li>\n<li style=\"font-weight: 400; text-align: justify;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">Des arguments en faveur de l\u2019entreprise<\/span><\/li>\n<li style=\"font-weight: 400; text-align: justify;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">Des photographies<\/span><\/li>\n<li style=\"font-weight: 400; text-align: justify;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">Les informations d\u2019utilisation, de localisation et de contact qui devront \u00eatre contenues sur la quatri\u00e8me de couverture.<\/span><\/li>\n<li aria-level=\"1\">\u00a0<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-7303 aligncenter\" src=\"https:\/\/www.jimprimeenfrance.fr\/blog\/wp-content\/uploads\/2021\/10\/brochure-8pages.jpg\" alt=\"Brochure\" width=\"280\" height=\"280\" srcset=\"https:\/\/www.jimprimeenfrance.fr\/blog\/wp-content\/uploads\/2021\/10\/brochure-8pages.jpg 280w, https:\/\/www.jimprimeenfrance.fr\/blog\/wp-content\/uploads\/2021\/10\/brochure-8pages-150x150.jpg 150w\" sizes=\"auto, (max-width: 280px) 100vw, 280px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #2d55a6; font-family: arial, helvetica, sans-serif; font-size: 18pt;\"><strong>3- Le d\u00e9pliant<\/strong><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif;\"><span style=\"font-weight: 400;\">Un <\/span><span style=\"color: #009be8;\"><b>d\u00e9pliant<\/b><\/span><span style=\"font-weight: 400;\"> est un petit livret de quelques pages pli\u00e9 comme un accord\u00e9on qui sert d\u2019outil informatif ou publicitaire. Il est souvent utilis\u00e9 par les services de marketing pour promouvoir une entreprise, un \u00e9v\u00e8nement, un produit ou un service.<\/span><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif;\"><span style=\"font-weight: 400;\">Il existe des<\/span><span style=\"color: #009be8;\"><b> d\u00e9pliants<\/b><\/span><span style=\"font-weight: 400;\"> avec deux, trois, quatre ou plus de volets. Il a une surface de communication qui est donc plus importante que le <\/span><span style=\"color: #009be8;\"><b>flyer<\/b><\/span><span style=\"font-weight: 400;\">.<\/span><\/span><\/p>\n<p style=\"text-align: justify;\">\u00a0<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif;\"><span style=\"color: #2d55a6;\"><strong>Nos conseils :<\/strong><\/span><span style=\"font-weight: 400;\"> La lecture de votre <\/span><span style=\"color: #009be8;\"><b>d\u00e9pliant<\/b><\/span><span style=\"font-weight: 400;\"> doit \u00eatre simple et rapide. Il est donc recommand\u00e9 de :<\/span><\/span><\/p>\n<ul>\n<li style=\"font-weight: 400; text-align: justify;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">R\u00e9diger des titres clairs et attrayants<\/span><\/li>\n<li style=\"font-weight: 400; text-align: justify;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">Exposer des arguments complets et d\u2019expliquer les avantages de votre offre en les r\u00e9sumant<\/span><\/li>\n<li style=\"font-weight: 400; text-align: justify;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">Ins\u00e9rer des photos et sch\u00e9mas de vos produits avec des l\u00e9gendes explicatives<\/span><\/li>\n<li style=\"font-weight: 400; text-align: justify;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">Argumenter dans une s\u00e9quence logique.<\/span><\/li>\n<li aria-level=\"1\">\u00a0<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-7304 aligncenter\" src=\"https:\/\/www.jimprimeenfrance.fr\/blog\/wp-content\/uploads\/2021\/10\/depliant-deux-volets.jpg\" alt=\"D\u00e9pliant\" width=\"280\" height=\"280\" srcset=\"https:\/\/www.jimprimeenfrance.fr\/blog\/wp-content\/uploads\/2021\/10\/depliant-deux-volets.jpg 280w, https:\/\/www.jimprimeenfrance.fr\/blog\/wp-content\/uploads\/2021\/10\/depliant-deux-volets-150x150.jpg 150w\" sizes=\"auto, (max-width: 280px) 100vw, 280px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #2d55a6; font-family: arial, helvetica, sans-serif; font-size: 18pt;\"><strong>4- L&rsquo;affiche<\/strong><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif;\"><span style=\"font-weight: 400;\">L\u2019<\/span><span style=\"color: #009be8;\"><b>affiche<\/b><\/span><span style=\"font-weight: 400;\"> sert \u00e0 faire conna\u00eetre un produit ou service, un \u00e9v\u00e9nement ou transmettre un message ou une information. C\u2019est un <\/span><span style=\"color: #009be8;\"><b>support de communication<\/b><\/span><span style=\"font-weight: 400;\"> tr\u00e8s utilis\u00e9, visible de loin comme de pr\u00e8s, et garantissant une communication grand public d\u2019extr\u00eame qualit\u00e9 \u00e0 moindre co\u00fbt. L\u2019<\/span><span style=\"color: #009be8;\"><b>affiche<\/b><\/span><span style=\"font-weight: 400;\"> est qu\u2019elle s\u2019int\u00e8gre facilement au d\u00e9cor, que cela soit sur une vitrine, un panneau d\u2019affichage, un mur, en int\u00e9rieur comme en ext\u00e9rieur.<\/span><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif;\"><span style=\"color: #2d55a6;\"><strong>Nos conseils :<\/strong><\/span><span style=\"font-weight: 400;\"> Afin que votre <\/span><span style=\"color: #009be8;\"><b>affiche<\/b><\/span><span style=\"font-weight: 400;\"> ait un maximum d\u2019impact, veillez \u00e0 :<\/span><\/span><\/p>\n<ul>\n<li style=\"font-weight: 400; text-align: justify;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">Choisir une image percutante, que ce soit une image dr\u00f4le ou d\u00e9cal\u00e9e<\/span><\/li>\n<li style=\"font-weight: 400; text-align: justify;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">Marquer les esprits avec des mots cl\u00e9s bien mis en \u00e9vidence<\/span><\/li>\n<li style=\"font-weight: 400; text-align: justify;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">Utilisez des couleurs et typographies permettant une lecture facile<\/span><\/li>\n<li aria-level=\"1\">\u00a0<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-7305 aligncenter\" src=\"https:\/\/www.jimprimeenfrance.fr\/blog\/wp-content\/uploads\/2021\/10\/affiche-a3-300x300.jpg\" alt=\"Affiche\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.jimprimeenfrance.fr\/blog\/wp-content\/uploads\/2021\/10\/affiche-a3-300x300.jpg 300w, https:\/\/www.jimprimeenfrance.fr\/blog\/wp-content\/uploads\/2021\/10\/affiche-a3-150x150.jpg 150w, https:\/\/www.jimprimeenfrance.fr\/blog\/wp-content\/uploads\/2021\/10\/affiche-a3-768x768.jpg 768w, https:\/\/www.jimprimeenfrance.fr\/blog\/wp-content\/uploads\/2021\/10\/affiche-a3-400x400.jpg 400w, https:\/\/www.jimprimeenfrance.fr\/blog\/wp-content\/uploads\/2021\/10\/affiche-a3.jpg 800w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-family: arial, helvetica, sans-serif; font-size: 18pt;\"><strong><span style=\"color: #2d55a6;\">5- La carte de visite<\/span><\/strong><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif;\"><span style=\"font-weight: 400;\">La <\/span><span style=\"color: #009be8;\"><b>carte de visite<\/b><\/span><span style=\"font-weight: 400;\"> est un <\/span><span style=\"color: #009be8;\"><b>support de communication print<\/b><\/span><span style=\"font-weight: 400;\"> tr\u00e8s efficace. Elle est l\u2019\u00e9l\u00e9ment indispensable \u00e0 remettre \u00e0 la fin de chacun de vos rendez-vous professionnels. La <\/span><span style=\"color: #009be8;\"><b>carte de visite<\/b><\/span><span style=\"font-weight: 400;\"> permet \u00e0 chaque personnes que vous avez rencontr\u00e9es de conserver vos coordonn\u00e9es et de s\u2019en servir ult\u00e9rieurement. C&rsquo;est donc un moyen tr\u00e8s utile de diffuser une marque tout en facilitant les contacts.<\/span><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif;\"><strong><span style=\"color: #2d55a6;\">Nos conseils :<\/span><\/strong><span style=\"font-weight: 400;\"> Pour r\u00e9ussir la conception de votre <\/span><span style=\"color: #009be8;\"><b>carte de visite<\/b><\/span><span style=\"font-weight: 400;\">, pensez bien \u00e0 :<\/span><\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">Rester simple<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">Inclure les \u00e9l\u00e9ments essentiels<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">V\u00e9rifier la lisibilit\u00e9 de votre nom et\/ou entreprise<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">Choisir le bon grammage du papier \u2192 un papier plus \u00e9pais augmentera l\u2019aspect qualitatif<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">Choisir la bonne finition<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">S\u00e9lectionner maximum deux couleurs<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif;\"><span style=\"font-weight: 400;\">Les informations qui doivent \u00eatre contenues sur votre <\/span><span style=\"color: #009be8;\"><b>carte de visite<\/b><\/span><span style=\"font-weight: 400;\">, sont les suivantes :<\/span><\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">Pr\u00e9nom et nom<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">Profession\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">Adresse, t\u00e9l\u00e9phone et adresse mail<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">Logo et nom de l\u2019entreprise<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">Site web et r\u00e9seaux sociaux<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif;\"><span style=\"font-weight: 400;\">Pensez \u00e0 toujours garder quelques <\/span><span style=\"color: #009be8;\"><b>cartes de visite<\/b><\/span><span style=\"font-weight: 400;\"> sur vous afin de ne manquer aucune occasion d\u2019\u00e9largir votre r\u00e9seau !<\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-7306 aligncenter\" src=\"https:\/\/www.jimprimeenfrance.fr\/blog\/wp-content\/uploads\/2021\/10\/carte-de-visite.jpg\" alt=\"Carte de visite\" width=\"280\" height=\"280\" srcset=\"https:\/\/www.jimprimeenfrance.fr\/blog\/wp-content\/uploads\/2021\/10\/carte-de-visite.jpg 280w, https:\/\/www.jimprimeenfrance.fr\/blog\/wp-content\/uploads\/2021\/10\/carte-de-visite-150x150.jpg 150w\" sizes=\"auto, (max-width: 280px) 100vw, 280px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif;\"><span style=\"font-weight: 400;\">Ces cinq<\/span><span style=\"color: #009be8;\"><b> supports de communication print <\/b><\/span><span style=\"font-weight: 400;\">ont tous un r\u00f4le bien d\u00e9fini et peuvent \u00eatre compl\u00e9mentaires entre eux. A vous de choisir celui qui convient selon votre <\/span><span style=\"color: #009be8;\"><b>strat\u00e9gie de communication<\/b><\/span><span style=\"font-weight: 400;\"> et les objectifs que vous souhaitez atteindre.<\/span><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif;\"><span style=\"font-weight: 400;\">Afin que vous soyez reconnu au travers de chacun de vos <span style=\"color: #009be8;\"><b>supports de communication<\/b><\/span>, il est essentiel que vous respectiez pour la cr\u00e9ation de chacun de ces supports la charte graphique de votre <\/span><a href=\"https:\/\/www.jimprimeenfrance.fr\/blog\/tout-savoir-sur-lidentite-visuelle-definition-et-conseils\/\"><span style=\"font-weight: 400;\">identit\u00e9 visuelle<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Avec l\u2019essor du digital, beaucoup d&rsquo;entreprises ont tendance \u00e0 d\u00e9laisser les supports de communication print et \u00e0 douter de leur efficacit\u00e9.\u00a0 Cependant, les supports imprim\u00e9s repr\u00e9sentent un v\u00e9ritable enjeu pour les professionnels, car ils peuvent permettre de se d\u00e9marquer de la concurrence et de cr\u00e9er un lien de \u201cproximit\u00e9\u201d avec clients et prospects. Il existe [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7310,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_editorskit_title_hidden":false,"_editorskit_reading_time":0,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","footnotes":""},"categories":[3,45,15,19,8,54],"tags":[],"class_list":["post-7299","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-affiche","category-brochure","category-carte-de-visite","category-depliant","category-flyer","category-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>Les supports de communication print et leurs enjeux<\/title>\r\n<meta name=\"description\" content=\"Les supports print ont autant d&#039;importance dans votre strat\u00e9gie de communication que les supports digitaux. 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