{"id":2308,"date":"2019-06-30T08:30:31","date_gmt":"2019-06-30T06:30:31","guid":{"rendered":"https:\/\/www.jimprimeenfrance.fr\/blog\/?p=2308"},"modified":"2019-06-24T13:40:03","modified_gmt":"2019-06-24T11:40:03","slug":"definition-brochure","status":"publish","type":"post","link":"https:\/\/www.jimprimeenfrance.fr\/blog\/definition-brochure\/","title":{"rendered":"Qu&rsquo;est-ce qu&rsquo;une brochure ?"},"content":{"rendered":"<p style=\"text-align: justify;\">Qu&rsquo;est-ce qu&rsquo;une brochure ? C&rsquo;est le support parfait pour une publicit\u00e9 r\u00e9ussie.<\/p>\n<p style=\"text-align: justify;\">En effet, ce document papier vise \u00e0 faire conna\u00eetre votre entreprise, les produits que vous vendez et les services que vous proposez. Elle est <a href=\"https:\/\/www.jimprimeenfrance.fr\/blog\/differences-flyer-brochure\/\" target=\"_blank\" rel=\"noopener noreferrer\">plus fournie qu&rsquo;un flyer<\/a> ou qu&rsquo;un d\u00e9pliant mais bien moins exhaustive qu&rsquo;un catalogue par exemple.<\/p>\n<h2 style=\"text-align: justify;\">A quoi ressemble une brochure ?<\/h2>\n<p style=\"text-align: justify;\">Une brochure est constitu\u00e9e de <strong>feuillets reli\u00e9s avec des broches.<\/strong> Son nombre de pages est variable et peut aller de seulement 4 \u00e0 jusqu&rsquo;\u00e0 50.<\/p>\n<p style=\"text-align: justify;\">Tout d\u00e9pend de la quantit\u00e9 d&rsquo;informations que vous voulez faire figurer dans votre brochure. Elle peut \u00eatre de format A4, A5 ou A6 et \u00eatre en mode portrait ou paysage.<\/p>\n<p style=\"text-align: justify;\">Le papier choisi est \u00e9galement variable (115 grammes ou 135 grammes ; couch\u00e9 mat ou brillant).<\/p>\n<p>&nbsp;<\/p>\n<h2 style=\"text-align: justify;\">Que contient une brochure ?<\/h2>\n<p style=\"text-align: justify;\">Une brochure a pour objectif de donner <strong>des informations concises<\/strong> \u00e0 votre futur client. Elle est efficace lorsque le consommateur a d\u00e9j\u00e0 entendu parler de votre marque et\/ou sait pr\u00e9cis\u00e9ment de quoi il a besoin.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-2391\" src=\"https:\/\/www.jimprimeenfrance.fr\/blog\/wp-content\/uploads\/2019\/06\/que-contient-une-brochure-1024x731.jpg\" alt=\"\" width=\"640\" height=\"457\" srcset=\"https:\/\/www.jimprimeenfrance.fr\/blog\/wp-content\/uploads\/2019\/06\/que-contient-une-brochure-1024x731.jpg 1024w, https:\/\/www.jimprimeenfrance.fr\/blog\/wp-content\/uploads\/2019\/06\/que-contient-une-brochure-300x214.jpg 300w, https:\/\/www.jimprimeenfrance.fr\/blog\/wp-content\/uploads\/2019\/06\/que-contient-une-brochure-768x548.jpg 768w, https:\/\/www.jimprimeenfrance.fr\/blog\/wp-content\/uploads\/2019\/06\/que-contient-une-brochure.jpg 1200w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">La brochure vise, \u00e0 travers des textes soign\u00e9s et des visuels attractifs, \u00e0 apporter un suppl\u00e9ment d&rsquo;information pertinent. Elle donne aussi toutes les coordonn\u00e9es n\u00e9cessaires pour contacter votre entreprise.<\/p>\n<p>&nbsp;<\/p>\n<h2 style=\"text-align: justify;\">Qu&rsquo;est-ce qu&rsquo;une brochure efficace ?<\/h2>\n<p style=\"text-align: justify;\">Une brochure r\u00e9ussie ne noie pas le lecteur sous une foule de d\u00e9tails. Elle met en avant les points principaux et les op\u00e9rations exceptionnelles (soldes, ouverture d&rsquo;un nouveau magasin&#8230;).<\/p>\n<p style=\"text-align: justify;\">Elle doit aussi \u00eatre <strong>esth\u00e9tique<\/strong> avec des illustrations, des couleurs et une police de texte bien choisie. Les textes doivent \u00eatre clairs et espac\u00e9s pour \u00eatre facilement <a href=\"https:\/\/c-marketing.eu\/18-regles-typographiques-pour-rendre-vos-contenus-plus-seduisants-lisibles\/\" target=\"_blank\" rel=\"noopener noreferrer\">lisibles<\/a>.\u00a0<\/p>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/www.jimprimeenfrance.fr\/impression-brochure-en-ligne\" target=\"_blank\" rel=\"noopener noreferrer\">Imprimez votre brochure<\/a> en ligne au meilleur prix sur Printbasprix.fr.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Qu&rsquo;est-ce qu&rsquo;une brochure ? C&rsquo;est le support parfait pour une publicit\u00e9 r\u00e9ussie. En effet, ce document papier vise \u00e0 faire conna\u00eetre votre entreprise, les produits que vous vendez et les services que vous proposez. Elle est plus fournie qu&rsquo;un flyer ou qu&rsquo;un d\u00e9pliant mais bien moins exhaustive qu&rsquo;un catalogue par exemple. A quoi ressemble une [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":2389,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_editorskit_title_hidden":false,"_editorskit_reading_time":0,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","footnotes":""},"categories":[45],"tags":[206],"class_list":["post-2308","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brochure","tag-definition"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>Publicit\u00e9 : qu&#039;est-ce qu&#039;une brochure et comment l&#039;utiliser ?<\/title>\r\n<meta name=\"description\" content=\"Une brochure est un support papier tr\u00e8s utile pour faire la publicit\u00e9 de son entreprise. 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