{"id":2093,"date":"2019-05-20T15:15:35","date_gmt":"2019-05-20T13:15:35","guid":{"rendered":"https:\/\/www.jimprimeenfrance.fr\/blog\/?p=2093"},"modified":"2022-11-21T15:44:44","modified_gmt":"2022-11-21T14:44:44","slug":"qu-est-ce-qu-un-flyer","status":"publish","type":"post","link":"https:\/\/www.jimprimeenfrance.fr\/blog\/qu-est-ce-qu-un-flyer\/","title":{"rendered":"Qu’est-ce qu’un flyer ?"},"content":{"rendered":"

Les flyers font partie des supports les plus utilis\u00e9s dans le monde de la publicit\u00e9. Pratiques et faciles \u00e0 imprimer, ils cumulent de nombreux int\u00e9r\u00eats. Mais qu’est-ce qu’un flyer pr\u00e9cis\u00e9ment ?<\/p>\n

Qu’est-ce qu’un flyer : la d\u00e9finition<\/h2>\n

Un flyer est un support de communication imprim\u00e9 sur du papier<\/strong>. Aussi appel\u00e9 tract ou prospectus, il a pour but de d\u00e9livrer un maximum d’informations sur une surface r\u00e9duite.<\/p>\n

C’est une sorte de mini-affiche publicitaire imprim\u00e9e sur une feuille volante.<\/p>\n

Dans quels cas utiliser un flyer<\/h2>\n

Les flyers s’utilisent fr\u00e9quemment pour faire la promotion d’un \u00e9v\u00e9nement<\/strong> (soir\u00e9e<\/a>, concert, journ\u00e9e portes ouvertes…).<\/p>\n

En effet, ils sont faciles \u00e0 distribuer dans la rue, \u00e0 un arr\u00eat de bus, ou m\u00eame \u00e0 d\u00e9poser en libre-service dans un magasin par exemple.<\/p>\n

Les flyers permettent d’attirer rapidement l’attention d’une cible potentielle et touchent une large tranche de population.<\/p>\n

Malgr\u00e9 leur petit format, on doit pr\u00eater une grande attention \u00e0 leur contenu : images et arri\u00e8re-plan attractifs, textes courts et impactants, police d’\u00e9criture<\/a> tr\u00e8s lisible.<\/p>\n

N’oubliez pas que votre flyer est la vitrine de votre entreprise<\/strong> et donne envie \u00e0 la personne qui le lit d’en apprendre plus sur vos produits ou vos services.<\/p>\n

\"Dans<\/p>\n

Comment faire imprimer ses flyers<\/h2>\n

Les flyers s’appr\u00e9cient aussi pour leur faible co\u00fbt d’impression<\/strong>. Il faut choisir entre diff\u00e9rents crit\u00e8res : dimensions, grammage du papier, aspect du papier (brillant, mat, soft peach…), impression sur recto ou sur recto-verso.<\/p>\n

De plus, il est possible de faire imprimer ses flyers en grande quantit\u00e9<\/strong> pour b\u00e9n\u00e9ficier d’un prix r\u00e9duit. Faites appel \u00e0 une imprimerie professionnelle afin d’obtenir des flyers vraiment attractifs.<\/p>\n

Commandez vos flyers sur Jimprimeenfrance.fr<\/a> pour un r\u00e9sultat de grande qualit\u00e9 \u00e0 petit prix.<\/p>\n","protected":false},"excerpt":{"rendered":"

Les flyers font partie des supports les plus utilis\u00e9s dans le monde de la publicit\u00e9. Pratiques et faciles \u00e0 imprimer, ils cumulent de nombreux int\u00e9r\u00eats. Mais qu’est-ce qu’un flyer pr\u00e9cis\u00e9ment ? Qu’est-ce qu’un flyer : la d\u00e9finition Un flyer est un support de communication imprim\u00e9 sur du papier. Aussi appel\u00e9 tract ou prospectus, il a […]<\/p>\n","protected":false},"author":4,"featured_media":7518,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_editorskit_title_hidden":false,"_editorskit_reading_time":1,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","footnotes":""},"categories":[8,68],"tags":[117,14,103],"class_list":["post-2093","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-flyer","category-les-pros-du-print","tag-creer-un-flyer","tag-flyer","tag-support-de-communication"],"yoast_head":"\r\nD\u00e9finition : qu'est-ce qu'un flyer et \u00e0 quoi cela sert-il ?<\/title>\r\n<meta name=\"description\" content=\"D\u00e9couvrez qu'est-ce qu'un flyer, quelle est son utilit\u00e9 dans le monde de la publicit\u00e9 et comment en imprimer un facilement.\" \/>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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